AdvertiseCast is the first and largest marketplace for podcast advertising with leading independent shows. As the market leader in representing podcasts with 25,000 – 1,000,000 monthly downloads, AdvertiseCast strives to provide the most transparent and flexible full-service podcast ad buying experience for agencies and brands. With a catalog of more than 2,500 host-read, brand safe shows and AdvertiseCast Target, a robust programmatic solution, AdvertiseCast is a one-stop source for building and executing simple and effective podcast ad campaigns.
AdvertiseCast delivers several buying options for Strata platform users including:
- Category inventory bundles for all major genres
- Leading host-read podcasts for all major genres (more than 2,500 options are available upon request)
- AdvertiseCast Target: their programmatic solution offering granular targeting, custom segmentation and 1P data integrations
- Options for custom sponsorships and episode integrations
- Brand safety tools for filtering content to determine suitability
- Many of their offerings are compatible for pixel tracking with all major attribution partners
FreeWheel’s partnership with AdvertiseCast unlocks access to premium podcasting inventory for Strata platform users. From requesting electronic proposals to executing orders electronically, we’re delivering an end-to-end automated podcast buying solution to reduce transactional friction and drive results for marketers.