)
Data
Categories:
Data
IAS is an Integrated Viewability partner used by FreeWheel clients (and FreeWheel client’s clients) to measure analyze and package video inventory based on viewability performance.
Categories:
Data
ID5 is an Integrated Data Onboarder, which empowers FreeWheel clients to make offline data actionable by translating to online signals. Online signals can be sent in the form of target audiences to FreeWheel for planning, targeting and reporting.
Categories:
Data
InMarket is an Integrated Data Seller which either collects, owns and monetizes 1st Party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data, FreeWheel Media
FreeWheel Integration
IRI is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
FreeWheel Media Integration
IRI is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Data, FreeWheel Media
iSpot is an integrated Planning Data Partner that enables FreeWheel Media to plan and execute media buys in the most effective way.
Categories:
Data, FreeWheel Media
Kantar is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Data, FreeWheel Media
Data OnBoarder
LiveRamp is an Integrated Data Onboarder, which empowers FreeWheel clients to make offline data actionable by translating to online signals. Online signals can be sent in the form of target audiences to FreeWheel for planning, targeting and reporting.
Cross-Device Graph
Liveramp is an Integrated Cross-Device Graph partner that analyzes internet and device data to resolve identity from devices to individuals and household (HH).
Data Seller
LiveRamp is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data
Lotame is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Data, FreeWheel Media
Lucid is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Data, FreeWheel Media
MediaRadar is an integrated Planning Data Partner that enables FreeWheel Media to plan and execute media buys in the most effective way.
Categories:
Data
Mediarithmics is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Data
mParticle is an integrated CDP (Customer Data Platform). FreeWheel clients use CDPs to create unified customer profiles for marketing efforts by centralizing disparate first-party data sources in one platform. FreeWheel clients use customer profiles to segment their customers into target audiences that can be sent to FreeWheel for activation.
Categories:
Data, FreeWheel Media
NCS is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data, FreeWheel Media
Nielsen Marketing Cloud is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Data
BlueKai is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.