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FreeWheel Partners
Powering deeper connections for buyers and sellers across the ecosystem
Categories:
Premium Supply
a4 Advertising is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Data
Acxiom is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
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Demand
AdForm is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Demand
Active Agent
Adition’s Active Agent is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
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Data
Adobe Audience Manager is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
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Demand
Adobe DSP is is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
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Technology
Adobe Primetime is an Integrated Server-Side Ad Insertion (SSAI) Vendor. FreeWheel Clients use Adobe Primetime to stitch ad content directly into video content for a seamless experience between video content & ads.
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Demand
Adot is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
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Technology
Advendio is an Integrated Order Management System (OMS) that FreeWheel clients use for logistics in order entry and processing. Campaigns are entered into Advendio and then pushed to FreeWheel for trafficking.
Categories:
Premium Supply
A+E is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Data
Affinity Solutions is an Integrated Data Seller which either collects, owns and monetizes 1st Party data or operates a Data Marketplace and aggregates Data Seller data.
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Premium Supply
Altice Media is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Amazon Advertising
Amazon Advertising
Categories:
Demand
Amazon Advertising is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Premium Supply
AMC is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data
AnalyticsIQ is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Premium Supply
AtresMedia is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Premium Supply
Auto Express, one of the brands under Dennis Publishing, is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Demand
Basis Technologies is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Demand
Beeswax is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Demand
Bidswitch is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data
Bombora is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
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Technology
Boostr is an Integrated Order Management System (OMS) that FreeWheel clients use for logistics in order entry and processing. Campaigns are entered into Boostr and then pushed to FreeWheel for trafficking.
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Technology
SSAI
Brightcove is an Integrated Server-Side Ad Insertion (SSAI) Vendor. FreeWheel Clients use Edgecast to stitch ad content directly into video content for a seamless experience between video content & ads.
OVP
Brightcove is an Integrated Online Video Platform (OVP) that allows users to upload, convert, store, and play back video content on the Internet.
Data Management Platform
Cadent is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Demand-Side Platform
Cadent is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Premium Supply
Canal+ is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
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Premium Supply
Charter is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Technology
Cloudsense is an Integrated Order Management System (OMS) that FreeWheel clients use for logistics in order entry and processing. Campaigns are entered into Cloudsense and then pushed to FreeWheel for trafficking.
Categories:
Premium Supply
Comcast Advertising is a Premium Supply partner, using FreeWheel as their primary ad server and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module or the FreeWheel Marketplace.
Categories:
Technology
AdStor
Comcast Technology Solutions’ AdStor is an Integrated Transcoding partner and used by FreeWheel clients for ad creative encoding and delivery to Content Delivery Networks.
thePlatform
Comcast Technology Solutions’ thePlatform is an Integrated Online Video Platform (OVP) that allows users to upload, convert, store, and play back video content on the Internet.
Categories:
Premium Supply
Crackle is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Premium Supply
Crown Media is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
DirecTV is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
Discovery is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Display & Video 360 is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data
DoubleVerify is an Integrated Viewability partner used by FreeWheel clients (and FreeWheel client’s clients) to measure analyze and package video inventory based on viewability performance.
Categories:
Premium Supply
DPG is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
EW Scripps is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Technology
Encoding.com is an Integrated Transcoding partner and used by FreeWheel clients for ad creative encoding and delivery to Content Delivery Networks.
Categories:
Data
Experian is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Technology
Extreme Reach is an Integrated Transcoding partner and used by FreeWheel clients for ad creative encoding and delivery to Content Delivery Networks.
Categories:
Data, FreeWheel Media
FreeWheel Integration
Foursquare is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
FreeWheel Media Integration
Foursquare’s Placed is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Premium Supply
FOX is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
France TV is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Premium Supply
Funke is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
Groupe Cerise is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Categories:
Data
IAS is an Integrated Viewability partner used by FreeWheel clients (and FreeWheel client’s clients) to measure analyze and package video inventory based on viewability performance.
Categories:
Data
ID5 is an Integrated Data Onboarder, which empowers FreeWheel clients to make offline data actionable by translating to online signals. Online signals can be sent in the form of target audiences to FreeWheel for planning, targeting and reporting.
Categories:
Data
InMarket is an Integrated Data Seller which either collects, owns and monetizes 1st Party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data, FreeWheel Media
FreeWheel Integration
IRI is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
FreeWheel Media Integration
IRI is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Data, FreeWheel Media
iSpot is an integrated Planning Data Partner that enables FreeWheel Media to plan and execute media buys in the most effective way.
Categories:
Premium Supply
Italia Online is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
JamLoop is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data, FreeWheel Media
Kantar is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Premium Supply
La Nacion is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Premium Supply
LAD Bible Groupis a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data, FreeWheel Media
Data OnBoarder
LiveRamp is an Integrated Data Onboarder, which empowers FreeWheel clients to make offline data actionable by translating to online signals. Online signals can be sent in the form of target audiences to FreeWheel for planning, targeting and reporting.
Cross-Device Graph
Liveramp is an Integrated Cross-Device Graph partner that analyzes internet and device data to resolve identity from devices to individuals and household (HH).
Data Seller
LiveRamp is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data
Lotame is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Premium Supply
M6 is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Data, FreeWheel Media
Lucid is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Demand
MadHive is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Demand
MediaMath is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Technology
MediaOcean DealMaker is an Integrated Order Management System (OMS) that FreeWheel clients use for logistics in order entry and processing. Campaigns are entered into MediaOcean DealMaker and then pushed to FreeWheel for trafficking.
Categories:
Data, FreeWheel Media
MediaRadar is an integrated Planning Data Partner that enables FreeWheel Media to plan and execute media buys in the most effective way.
Categories:
Data
Mediarithmics is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Premium Supply
Mediaset is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Data
mParticle is an integrated CDP (Customer Data Platform). FreeWheel clients use CDPs to create unified customer profiles for marketing efforts by centralizing disparate first-party data sources in one platform. FreeWheel clients use customer profiles to segment their customers into target audiences that can be sent to FreeWheel for activation.
Categories:
Premium Supply
MTV.fi is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Premium Supply
NBCUniversal is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data, FreeWheel Media
NCS is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Premium Supply
NENT is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Nexxen is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data, FreeWheel Media
Nielsen Marketing Cloud is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Technology
Nowtilus is an Integrated Server-Side Ad Insertion (SSAI) Vendor. FreeWheel Clients use Nowtilus to stitch ad content directly into video content for a seamless experience between video content & ads.
Categories:
Demand
OneView is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data
BlueKai is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Premium Supply
OTTera is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Premium Supply
Philo is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Data
Pixalate provides data, research and technology to root out ad fraud, national security and children’s online privacy abuses in the digital ad supply chain. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.
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Technology
Placements.IO is an Integrated Order Management System (OMS) that FreeWheel clients use for logistics in order entry and processing. Campaigns are entered into Placements.IO and then pushed to FreeWheel for trafficking.
Categories:
Premium Supply
Playworks is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data
Polk is an Integrated Data Seller which either collects, owns and monetizes 1st Party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Premium Supply
Prisma Media Solutions is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Pubmatic is an Integrated Supply Side Platform (SSP) that enables FreeWheel Publishers to manage their inventory and maximize revenue from digital media, specifically through automated channels.
Categories:
Premium Supply
Rakuten is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
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Technology
Roku is an Integrated TV Platform where FreeWheel Clients can distribute their video content and monetize their inventory.
Categories:
Premium Supply
Sanoma is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Simpli.fi is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Data
Sirdata is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Data, FreeWheel Media
Sqad is an integrated Planning Data Partner that enables FreeWheel Media to plan and execute media buys in the most effective way.
Categories:
Premium Supply
Stormcast is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
Talpa is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data
TAPAD is an Integrated Cross-Device Graph partner that analyzes internet and device data to resolve identity from devices to individuals and household (HH).
Categories:
Premium Supply
TF1 is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Demand
The Trade Desk is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Technology
Transmit is an Integrated Server-Side Ad Insertion (SSAI) Vendor that empowers streaming platforms and broadcasters to increase monetization through the creation of new in-stream inventory, seamless filling of traditional ad breaks, and enhancing of ad-pods in real-time, offering complete control over the ad experience.
Categories:
Data
Transunion
Transunion is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
TruAudience Marketplace
TruAudience Marketplace is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.
Categories:
Premium Supply
TriCoast Studios is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Data
TrueData is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
Categories:
Data, FreeWheel Media
TV Squared is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Data
UpLift is an integrated Measurement partner that FreeWheel clients (and FreeWheel client’s clients) use to analyze advertising performance.
Categories:
Data, FreeWheel Media
Upwave is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.
Categories:
Demand
VDX.TV is an Integrated Supply Side Platform (SSP) that enables FreeWheel Publishers to manage their inventory and maximize revenue from digital media, specifically through automated channels.
Categories:
Premium Supply
Venatus is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
Vevo is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Viant is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Premium Supply
Vizio is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or Freewheel Digital full stack.
Categories:
Premium Supply
Waipu is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
Xandr is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
Categories:
Premium Supply
XITE is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Premium Supply
Xumo is a Premium Supply partner, using FreeWheel as an decision engine and monetizing ad inventory through automated channels such as FreeWheel’s Programmatic Module, the FreeWheel Marketplace or FreeWheel Digital full stack.
Categories:
Demand
DSP
Yahoo is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.
SSP
Yahoo is also an Integrated Supply Side Platform (SSP) that enables FreeWheel Publishers to manage their inventory and maximize revenue from digital media, specifically through automated channels.
Categories:
Data
Zeotap is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.