Data Management Platform
Cadent is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.

Demand-Side Platform
Cadent is an Integrated Demand Side Platform (DSP) that is used to purchase FreeWheel Premium Supplier advertising inventory in an automated fashion.