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About
FreeWheel Integration
IRI is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.
FreeWheel Media Integration
IRI is an Integrated Attribution Partner that enables FreeWheel Media’s Clients to evaluate the effectiveness of their overall media spend as well as which channels and messages had the greatest impact on consumer’s decision to convert or take the desired next step.