Moat by Oracle is a marketing analytics and measurement platform focused on measuring viewability, validity, brand safety, and attention in digital advertising. We provide the metrics that matter in order to make brand advertising more effective online, from cross-screen verification to audience impact:

  • How often ads deliver to a real person (“Invalid Traffic-IVT”)
  • How often ads appear in a brand-safe environment, as determined through the Oracle Contextual Intelligence integration with Moat
  • How often ads have the opportunity to be seen (“Viewability”), according to MRC and select agency standards
  • How people pay attention to ads, as measured by signals like time spent, video audibility, interactions, and screen real estate (i.e., attention)
  • How people pay attention to content, as measured by signals like active page dwell time, scroll depth, scroll rate (i.e., attention)