Nielsen fuels the media industry with an understanding of what people listen to and watch. To discover what audiences, love to consume, Nielsen measures across all channels and platforms—from podcasts to streaming TV to social media. When publishers and advertisers are truly connected to their audiences, they can see the most important opportunities and accelerate growth. With Nielsen Digital Ad Ratings, publishers can better optimize their inventory to reduce ad waste and drive ad revenue.
Leveraging both Nielsen Digital Ad Ratings and FreeWheel’s Monetization and Revenue Management (MRM) / Ratings Based Planning (RBP) Product, publishers have the ability to more efficiently sell, execute, and invoice audience guarantee deals with a single, efficient workflow. These tools include Trafficking, Forecasting, Delivery Optimization, Reporting & Billing.