Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience across all ad platforms to their buyers. Operative’s AOS platform gives media companies the power of an open, data-driven and highly configurable architecture that works across linear, digital, and cross media deals. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative to manage their advertising businesses. More than $40B in ad revenue is managed through Operative’s platform annually.
FreeWheel’s premium integration with Operative allows for streamlined forecasting, inventory and campaign management, and stewardship for all mutual clients.