Transunion is an Integrated Data Seller which either collects, owns and monetizes first-party data or operates a Data Marketplace and aggregates Data Seller data.

TruAudience Marketplace
TruAudience Marketplace is an Integrated Data Management Platform (DMP). FreeWheel Clients use DMPs to collect, manage and analyze online first-party data and/or procure third-party data in order to create target audiences that can be sent to FreeWheel for activation.