About

Affinity Solutions helps advertisers measure true sales lift by using fully permissioned, deterministic purchase data (derived from credit card transactions) to quantify the real‑world incremental sales impact of their campaigns

Core Capabilities

• Deterministically matched consumer purchase insights tied to impressions
• Realistic ROAS measurement
• Consumer Purchase Audiences for targeting & measurement

Challenges We're Solving

Buyers & Brands running campaigns through Freewheel today do not have a way of understanding true sales lift, measurement through Affinity solves for this need.

Client Value

• Client can now understand how campaigns running through Freewheel are driving sales in the real world
• Brand/Agency partners can clearly articulate ROAS metrics back to C-Level brand client constituents
• Optimize for ROAS in future campaigns