About

AnalyticsIQ blends cognitive psychology with sophisticated data science to help advertisers understand a complete view of an individual, regardless of whether they are at home or at work. Our data products include demographics, affluence categories, health & wellness, decision motivation drivers, and more.

Core Capabilities

AnalyticsIQ has over 2,000 digital segments available for targeting today. We strive to capture not only the ‘who’ and ‘what’ of individual consumers, but also the ‘why’ motivating the decisions they make everyday. Our data ranges from demographics like age, gender, and occupation to interests and behaviors like channel preferences and health & wellness habits.

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively

Client Value

• Enhanced targeting precision and scale
• Improved campaign performance metrics
• Better understanding of audience behaviors
• Predictors like internal decision-drivers and in the market propensities