About Claritas

Claritas CPG audiences combine consumer demographics, purchase behavior, lifestyle, and spending data to help advertisers reach relevant shoppers. Their segments support targeting around specific CPG categories, brands and purchase behaviors.​

Core Capabilities

• Reach CPG shoppers based on purchase behavior, brand preferences, category interests, and shopping frequency
• Combine purchase data with demographic, lifestyle, and household attributes to create more defined audience segments
• Support acquisition, retention, and competitive targeting by identifying high-value shoppers and consumers with relevant CPG affinities

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively

Client Value

• Enhanced targeting precision and scale
• Improved campaign performance metrics
• Better understanding of audience behaviors