About Comcast

Comcast is a leading media and technology company whose household and linear viewership data spans nearly one in four U.S. households, providing privacy-safe, deterministic insight into TV and streaming behaviors.

Available exclusively to FreeWheel advertisers, FreeWheel/Comcast+ viewership segments—built from this proprietary footprint—turn that data into scalable audience solutions, covering categories such as viewership frequency, brand exposure, network and program audiences, and genre and interest.

Core Capabilities

• Deterministic CTV audience segments built from Comcast’s aggregated TV viewership data across nearly 1 in 4 U.S. households, available exclusively through FreeWheel
• Segments are customized around behaviors like viewership intensity, linear brand/ad exposure, genre/network/program interests, and specific program or tentpole event consumption

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively

Client Value

Available exclusively to FreeWheel advertisers, FreeWheel/Comcast+ audiences transform proprietary Comcast viewership data into scalable segments that drive incremental reach, conquest competitors, and retarget or suppress exposed households—improving campaign efficiency and performance.