About

Crossix Audience Segments allow healthcare marketers to reach their target audiences through advertising in a privacy-safe, HIPAA-compliant way. Combines prescription (Rx), medical claims, electronic health records (EHR), hospital records, over-the-counter (OTC) purchases, and consumer demographic data.

Core Capabilities

• Connects ad exposure to patient health actions, such as doctor visits or new brand prescriptions.
  • Identifies and reaches specific patient audiences.
  • Targets healthcare professionals based on diagnosis and prescribing behaviors.

Challenges We're Solving

• Pharmaceutical audience targeting in a privacy compliant way
• Proving advertising business impact
• Actionable insights from complex data

Client Value

Connects, in real-time, online/offline media exposure with clinical data (Rx, claims, diagnosis) to calculate ROI, identify target audiences, and validate marketing effectiveness