About
Data Axle offers a massive database of over 320 million consumers and 17 million businesses to help brands find their ideal customers. They specialize in linking personal and professional profiles, allowing you to reach decision-makers across both their home and work lives. By combining demographics, intent signals, and donor history, they provide ready-to-use audiences for high-precision targeting on social media and digital ads.
Core Capabilities
- Advanced B2B and B2C audience segmentation
- Identifies prospects actively researching specific topics across 8,000+ categories to capture buyers in-market
- Lookalike audience modeling
- Cross-channel activation
Challenges We're Solving
- Limited audience insights and precision
- Scaling targeted campaigns effectively
- Measuring cross-channel audience engagement
- Data Axle primarily solves the problem of “dirty” or fragmented data that prevents businesses from reaching their customers effectively
Client Value
- Invest to verify records, ensuring the most accurate and up to date B2B and B2C data available
- Link personal and professional profiles, allowing brands to reach the “”whole person”” across every digital and physical touchpoint
- Leverage intent signals to help businesses find current prospects and predict future high value customers