About HealthRankings

Delivers ready-made and custom condition-based audiences that are fully HIPAA-compliant and deidentified. Target condition-based patient and caregiver audiences

Core Capabilities

Through a combination of socio-economic and healthcare utilization data, and via machine learning and statistical modeling techniques, we have grouped individuals based on their propensity to have certain health characteristics

Challenges We're Solving

All scoring adheres to the strict requirements of HIPAA. Scoring is conducted on anonymized audiences only. Population sizes are large enough such that there is no risk of re-identification. All our scoring is conducted in accordance with NAI Code of Conduct and HIPAA. We focus on non-sensitive therapeutic categories and strive towards understanding the drivers of behavior

Client Value

HealthRankings segments receive more than twice the benchmark Click-Through Rates and a higher number of clicks despite serving less than 50% impressions, compared to a competitor model.