About Integral Ad Science

Trusted, media quality measurement—covering brand safety, suitability, viewability, and invalid‑traffic verification (IVT)—to ensure ads run in safe, contextually appropriate, and high‑quality environments across digital and video inventory

Core Capabilities

Viewability Measurement
IVT & Fraud Detection
Media Quality measurement
Contextual Targeting, brand safety & suitability

Challenges We're Solving

3rd party verifitcation of media quality
Eliminates waste & fraud for buy side clients
Ensures ads run in viewable enviroment that is brand-safe / suitable

Client Value

Safeguards brand reputation across enviroments
Improves media efficiency, reduced over-blocking
Enhanced media quality assurance, transparency and accountability of inventory