About Lotame

Lotame is a global data management platform and data provider for digital marketing. enabling advertisers to reach precise customer segments across multiple channels and touchpoints.

Core Capabilities

• Advanced audience segmentation
• Act as a bridge between raw customer information and high-performance digital advertising
• Cross-channel activation

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively

Client Value

• Enhanced targeting precision and scale
• Specializes in creating “cookieless” identity solutions, allowing brands to connect fragmented data points into comprehensive 360-degree consumer profiles
• Lotame also operates one of the world’s largest third-party data marketplaces, providing high-quality audience segments for precise digital targeting across all major advertising platform