About

MRI Simmons provides comprehensive audience data and targeting solutions. MRI-Simmons possesses one of the few probabilistic, privacy-compliant data sets that is widely used for consumer profiling, media planning, data enrichment, and activation. Powered by address-based probabilistic sampling, MRI-Simmons measures real people, chosen at random to represent the US population in all its variations. The result is a nationally representative and culturally diverse data set that provides the most accurate view of the American consumer.

Core Capabilities

MRI-Simmons USA is the most comprehensive study on American consumers. This high-quality, nationally representative study provides marketers, media, and agencies with the most reliable truth set on consumer attitudes, behaviors, media preferences, and more.

Challenges We're Solving

• Trusted, accurate data that is privacy-compliant, audited annually by a third party.
• Address-based probabilistic sampling allows marketers to examine granular slices of the market without compromising the stability of insights.
• Modern survey language and look/feel to enhance cultural relevance, helping clients address and respond to evolving market changes

Client Value

• Create in-depth profiles of current and potential customers, as well as those of competitors.
•Build and deploy more relevant and engaging communications that resonate with target consumers.
• Explore the motivations and triggers that explain and predict consumer behavior to effectively position and differentiate your brand.