About Predactiv

Predactiv is a data technology company built out of ShareThis that serves digital advertisers, brands, and media agencies. The company offers a comprehensive data platform that aggregates global online behavioral, demographic, and transaction-based signals to help marketers build, model, and activate highly precise custom audience segments.

Core Capabilities

• Behavioral Intent Scoring: Signals real-time intent by tracking global content consumption, sharing patterns, and search behaviors across a vast network of publisher sites
• Predictor Audiences: Identifies consumers likely to convert by capturing active digital behaviors and intent indicators immediately before a purchasing decision occurs

Challenges We're Solving

• Signal Loss Mitigation: Replaces disappearing third-party cookies with real-time, privacy-compliant behavioral data captured directly from consumer engagement across a global network of open-web publishers
• Wasted Ad Spend: Minimizes media waste by filtering out static, outdated demographic profiles and focusing budgets exclusively on users demonstrating active, real-time purchase intent

Client Value

• High-Intent Targeting: Connects brands directly with ready-to-buy consumers by identifying the exact moment their online content consumption patterns match strong buying signals
• Tailored Audience Precision: Maximizes campaign relevance through custom-built segments designed to match a brand’s unique customer profile, rather than relying on generic, pre-packaged audience buckets