About

Purple Lab is a healthcare data and analytics company that provides HIPAA-compliant audience segments for both direct-to-consumer (DTC) and healthcare professional (HCP) targeting.

Core Capabilities

• Advanced audience segmentation
• Utilizes a database of billions of medical and pharmacy claims to provide a comprehensive, longitudinal view of patient journeys and provider behaviors across the U.S
• Cross-channel activation

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively

Client Value

• Enhanced targeting precision and scale
• Improved campaign performance metrics
• Better understanding of audience behaviors