About Samba TV

Samba TV is an omni-screen data and measurement company that utilizes proprietary Automatic Content Recognition (ACR) technology embedded in millions of Smart TVs to track real-time viewership. By capturing “glass-level” data across linear, streaming, and gaming, they provide a comprehensive view of how audiences consume content regardless of the platform.

Core Capabilities

• Advanced audience segmentation
• Uses ACR technology to track everything on the screen in real time

Challenges We're Solving

• Limited audience insights and precision
• Bridge the gap between TV exposure and digital conversion

Client Value

• Enhanced targeting precision and scale
• Eliminate wasteful oversaturation of advertiser creatives
• Better understanding of audience behaviors