About

Scope 3 helps the advertising industry measure, report, and reduce the carbon emissions of digital media by mapping the full advertising supply chain and providing tools to decarbonize campaigns and enable more sustainable media buying

Core Capabilities

• Drives more efficiency & sustainability in media buying, aimed toward decarbonizing
•map and calculate the full digital advertising supply chain, including all indirect (Scope 3) contributors such as servers, ad calls, intermediaries, auctions, and delivery paths. Quantify emissions generated at each step of programmatic advertising
• Calculate energy usage and carbon output associated with ad‑decisioning, bidding, and delivery.

Challenges We're Solving

• Transparency into carbon footprint of digital & programmatic video supply path
• A clear understanding of the carbon impact of their CTV/OTT/digital video supply paths
• Visibility into high‑emission domains, SSPs, or supply routes to avoid

Client Value

• Reduce wasteful high emission impressions without sacrificing performance
• Ability to decarbonize campaigns, more climate efficient supply path
• Media performance that is aligned with sustainability practices