About

Swoop is a healthcare-focused data company that uses real-world clinical data to identify and reach precise patient and provider audiences. Swoop maps de-identified patient journeys to predict critical health events—such as a new diagnosis or a treatment change—allowing brands to time their messaging perfectly.

Core Capabilities

• Advanced audience segmentation
• Pharma targeting capabilities

Challenges We're Solving

• Limited audience insights and precision
• Scaling targeted campaigns effectively
  • Privacy compliant pharma data allowing for targeting without moving or exposing sensitive PII

Client Value

• By identifying patients at specific clinical inflection points—such as those likely to be diagnosed or those at risk of non-adherence—Swoop ensures ads reach the right person exactly when they are most likely to take medical action.
  • Allows brands to target high-value healthcare segments in a post-cookie world while exceeding the strictest state and federal mandates, including HIPAA and MHMDA.