About

Upwave is a cross‑channel Brand Outcomes Measurement platform that quantifies brand lift, validates audience reach, and delivers real‑time, AI‑powered optimization insights by collecting census‑representative attitudinal data, survey based measurement

Core Capabilities

• Brand lift, reach validation across linear & digital platforms
• AI powered platform that provides near real time insights, offering optimization opportunities

Challenges We're Solving

• Prove brand impact across CTV and digital, optimize campaigns in near real time, and validate audience reach using rigorous, census‑representative, brand measurement

Client Value

• Measures the brand impact from premium video and CTV campaigns
• Opportunity for optimization derived from near real-time insights, post-campaign recommendations for brand/agency
• Easy to use platform that is AI chat enabled to quickly develop client ready insights