About Upwave

Upwave is a cross‑channel Brand Outcomes Measurement platform that quantifies brand lift, validates audience reach, and delivers real‑time, AI‑powered optimization insights by collecting census‑representative attitudinal data, survey based measurement

Core Capabilities

• Brand lift, reach validation across linear & digital platforms
• AI powered platform that provides near real time insights, offering optimization opportunities

Challenges We're Solving

Prove brand impact across CTV and digital, optimize campaigns in near real time, and validate audience reach using rigorous, census‑representative, brand measurement

Client Value

• Measures the brand impact from premium video and CTV campaigns
• Opportunity for optimization derived from near real-time insights, post-campaign recommendations for brand/agency
• Easy to use platform that is AI chat enabled to quickly develop client ready insights