About

Built on Comcast’s know-how, proven facilities, scalable platforms, and infrastructure, Comcast Technology Solutions (CTS) offers more than 30 years of reliable real-world media and advertising experience. CTS offers a portfolio of technology solutions that provide companies with the technology, scale, and expertise to expand and succeed in rapidly changing global media and entertainment markets.

VideoAI™ is CTS’s AI/ML framework that analyzes video content at scale to generate rich, actionable metadata. Using computer vision, machine learning, and language models, VideoAI scans every word, object, and scene to create brand-safe contextual signals designed for modern video environments across live, linear, and VOD.

VideoAI enables greater advertising relevance and efficiency by turning video content itself into a scalable source of contextual intelligence.

Context Engine is FreeWheel’s contextual data offering, delivered within FreeWheel’s Streaming Hub and powered by CTS VideoAI™. VideoAI analyzes millions of hours of premium video using AI to identify contextual signals such as language, objects, locations, and tone.

These insights are converted into brand-safe, buyer-ready contextual segments and keywords, making premium inventory more discoverable and targetable. Context Engine enables advertisers to align messages to relevant content at scale without relying on audience data, while helping publishers unlock incremental value across more of their catalogs with strong brand suitability controls.

Core Capabilities

• AI-powered contextual analysis
• Real-time content categorization
• Brand-safe environment targeting
• Privacy-first audience activation

Challenges We're Solving

• Cookie deprecation and privacy restrictions
• Limited targeting precision without personal data
• Brand safety concerns in programmatic

Client Value

• Privacy-compliant targeting solutions
• Enhanced brand safety and suitability
• Future-proof advertising strategies