About

Wiland operates a massive proprietary database that tracks trillions of dollars in transactions across thousands of brands in retail, publishing, nonprofit, and media. WIland helps organizations identify their most profitable customers and donors.

Core Capabilities

– captures what people buy not just what they browse
– Advanced audience segmentation

Challenges We're Solving

– eliminates targeting based on broad demographics and focuses only on individuals with a proven history of spending in a specific category
– does not rely on third-party cookies, ensuring long term stability for marketers

Client Value

– idientifies audiences with the highest potential for repeat purchases and brand loyalty
– Proven ROI by using actual purchase data, which is significantly more predicitive than interest or intent signals