Supercharge your political CTV targeting

Supercharge your political CTV targeting

FreeWheel’s political data marketplace delivers precision and speed for the 2026 midterms.

Political data, activated

With direct integrations with the industry’s trusted political audience data providers, we put campaign-grade political audience data where you activate, so you can move from segment creation to delivery—fast.

90%
Match rates to premium CTV inventory

Integrated political partners

Each partner brings distinct capabilities—giving your CTV campaigns the precision edge to reach the right voters with the right message at the right moment.

What this means for your campaigns

Activate with precision

Activate trusted political audiences faster across premium CTV inventory with less waste and greater precision. And when you’re ready to launch, the Product Activation Guide walks through exactly how to find and activate partner segments across Streaming Hub and Buyer Cloud.

Enhanced addressability

Build audiences in-platform with first-party and trusted partner data—unified.

Premium scale and precision

Achieve 90% CTV inventory match rates at the district level.

Speed when it counts

Move fast with same-day activation and no onboarding slowdowns.

Reduced waste

Cut waste and improve ROI with 95%-accurate audience matching with Comcast IDs.

Contact us to learn more

Connect with our team to explore political audience
activation across premium CTV inventory.

Contact us

FAQ

  • Is a contract required with each political data provider to activate?

    No — FreeWheel supports all political data providers in all workflows across Streaming Hub,
    SSP, Buyer Cloud, Curation Hub and the Marketplace team, you can activate this data directly
    within any of those workflows.

  • How do I activate political segments in FreeWheel?

    Check out the Activation Guides to understand how to find, create, and activate political
    audience segments within FreeWheel platforms.

  • What if I can’t find a specific segment I need?

    To request a custom segment, reach out to your FreeWheel Account team.

  • How often are political segments refreshed?

    Daily to ensure current voter registration status, party switches, and propensity updates.

  • How quickly do political campaigns go live?

    Political and advocacy buyers can move from audience selection to activation the same day,
    helping campaigns respond quickly when timing matters most.