Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising with granular and transparent audience targeting, optimization, reporting and attribution.
Simpli.fi provides household-level addressable audience targeting capabilities to pinpoint your exact audience based on over 500 demographic variables delivered across all major CTV devices with inventory sourced from hundreds of premium publishers.
FreeWheel’s partnership with Simpli.fi unlocks access to premium, local programmatic OTT/CTV inventory at scale. Strata platform users can request electronic proposals to import into their View scheduler, execute orders electronically through their Eleven module, or leverage our Mini-Market order form to select from Simpli.fi’s pre-packaged media solutions with greater targeting capabilities. Our integration also enables the ingestion of campaign metrics directly into the Strata system. Our partnership with Simpli.fi offers more options and control to pinpoint your exact audience across their devices to drive accelerated results for your video campaigns.