Basis Technologies (formerly Centro) offers advanced targeting techniques and uses a data driven approach to define the right behavioral elements, prospecting, contextual alignment, or retargeting to reach your target audience.
Diversify video inventory with in-stream and out-stream video options across all platforms. Access direct, open exchange, and private marketplace inventory deals to find the best fit for scale and performance. Leverage premium connected TV integrations with Hulu, SlingTV, Roku, Tubi—and social partnerships through YouTube, Facebook, Instagram and Snapchat.
Create custom reporting based on objectives and KPIs to review campaign performance. Leverage Basis Technologies’ artificial intelligence engine to make smart, optimized, decisions and improve performance at scale.
FreeWheel’s partnership with Basis Technologies unlocks access to premium OTT/CTV inventory for Strata platform users. From requesting proposals to executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT/CTV buying solution to reduce transactional friction and drive results for marketers.