Bring together search, social, programmatic, CTV, and site direct via Basis’ straightforward API. Basis helps improve workflow productivity by reducing time, steps, and errors across the entire campaign process. Basis also connects teams, vendors, and documents with one centralized and trackable messaging system. Streamline reporting, media performance, and workload metrics in a one-easy-to-read view. You can lean on Basis’ award-winning team of experts to manage as much or as little of your advertising, as needed.
Diversify video inventory with in-stream and out-stream video options across all platforms. Access direct, open exchange, and private marketplace inventory deals to find the best fit for scale and performance. Leverage premium connected TV integrations with Hulu, SlingTV, Roku, Tubi—and social partnerships through YouTube, Facebook, Instagram and Snapchat.
Create custom reporting based on objectives and KPIs to review campaign performance. Leverage Basis Technologies’ artificial intelligence engine to make smart, optimized, decisions and improve performance at scale.
FreeWheel’s partnership with Basis Technologies unlocks access to premium OTT/CTV inventory for Strata platform users. From requesting proposals to executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT/CTV buying solution to reduce transactional friction and drive results for marketers.