New Resources for Strata Users

Strata users can now find and buy premium, impression-based podcast inventory supplied by CUMULUS MEDIA and validated by Triton Digital’s industry-leading metrics and measurements. FreeWheel’s new partnerships with Cumulus and Triton give agencies the ability to automate the podcast buying process within their existing platform workflow, including receiving electronic proposals and sending electronic orders. This provides advertisers with consistent data across networks and publishers, making the process of discovering, planning, analyzing, and buying podcasts at scale seamless and efficient.