Comscore is the industry’s leading, third-party source for reliable and comprehensive media and advertising measurement across all media platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
With the largest and most representative TV viewing measurement footprint covering all 210 local markets across 75MM TV screens—including STBs from every major cable and satellite provider—Comscore provides the most reliable, consistent and granular modern TV measurement the industry needs today. Comscore local TV measurement uses a singular methodology across all 210 local markets irrespective of their size, which is powered by passive, continuous and impartial return path device data 24/7/365. Additionally, Comscore is the only data provider that delivers agencies and advertisers access to Advanced TV Audiences at scale based on their interests, behavior and lifestyle preferences.
This partnership allows agencies to seamlessly access Comscore TV data and Advanced Audiences in Strata’s VIEW module and build the right media strategies to meet their client’s needs. Make smarter media decisions with a deep understanding of your audience targets and customized granular reporting across all campaigns to accurately determine ROI from any local U.S. markets with data weighted at the ZIP code-level.