Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming TV. Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers premium ad inventory across 150+ streaming TV publishers and 300+ local broadcast TV stations to help brands optimize their spend and target audiences at scale. Our team, with 50+ years of local TV and video expertise, resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs.
FreeWheel’s partnership with Locality unlocks access to premium OTT inventory for Strata platform users. From requesting proposals and executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT buying solution to reduce transactional friction and drive results for marketers.