Nexstar Digital combines premium, direct-to-publisher relationships, along with ad technology and industry-leading brand safety for ultimate targeting, reach, and scalability. They also maintain their livestream capabilities among their 197 linear stations. Nexstar’s exclusive ComScore targeting partnership allows advertisers to exclude exposed linear audiences for CTV reach extension. They also leverage their proprietary identity graph to create unique 1st party segments against their 106M uniques to reach on CTV.
FreeWheel’s partnership with Nexstar Digital unlocks access to premium OTT/CTV inventory for Strata platform users. From requesting proposals and executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT/CTV buying solution to reduce transactional friction and drive results for marketers.