Scripps and their 60 stations in 42 markets, reaching about 30% of the US markets, can now be found across all popular streaming devices, including Roku, Apple TV, Amazon Fire and Android TV. Designed with changing consumer habits in mind, Scripps Octane is a new one-stop service that allows you to buy streaming TV ads across a variety of OTT providers to target your ideal customer. Scripps Octane is focused solely on CTV placements and direct partnerships with premium publishers. They leverage a suite of targeting, attribution, and brand safety tools to expertly tailor solutions that meet your marketing goals as well as a campaign dashboard to track performance in real-time.
FreeWheel’s partnership with Scripps unlocks access to premium OTT/CTV inventory for Strata platform users. From requesting proposals and executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT/CTV buying solution to reduce transactional friction and drive results for marketers.