XUMO features content from traditional and digital networks, presented just as linear and on-demand channels on your streaming devices with half the ad load.

XUMO reaches over 40 million monthly active users. Their audience is unique and engaged, allowing brands to have a dominant voice across the XUMO portfolio.

XUMO’s fans are unique and tech savvy with 70% of their audience being ”cord cutters” and/or light TV-viewers; educated, with over half of their audience having a higher education; and growing, as they saw month-over-month growth in engagement and users across all demographics in 2020.

XUMO has access to 10,000 segments through TruOptik and can ingest 3rd party data segments. XUMO also offers audience validation and ACR pre and post-campaign.

Our Partnership

FreeWheel’s partnership with XUMO unlocks access to premium OTT/CTV inventory for Strata platform users. From requesting proposals and executing orders electronically, to importing electronic invoices for billing and reconciliation, we’re delivering an end-to-end automated OTT/CTV buying solution to reduce transactional friction and drive results for marketers.

Want to know more?

If you’re interested in learning more about XUMO, visit xumo.tv, follow @XumoTV on Twitter, or reach out to partnerships@freewheel.com.

Additional Resources